Fiat Jolly
In 1958, the Fiat 500 Jolly was launched as a sort of minimalist boulevard toy for the wealthy. It was a completely open-top car with a fabric roof and wicker seats. The name Jolly, which means "Joker" in Italian, was used by the Italian coachbuilder Ghia, which primarily converted Fiat 500s and 600s into such beach cars. The idea came from Ghia boss Gigi Segre, who saw similar taxi cars at expensive holiday resorts.
In 1958, the Fiat 500 Jolly was launched as a sort of minimalist boulevard toy for the wealthy. It was a completely open-top car with a fabric roof and wicker seats. The name Jolly, which means "Joker" in Italian, was used by the Italian coachbuilder Ghia, which primarily converted Fiat 500s and 600s into such beach cars. The idea came from Ghia boss Gigi Segre, who saw similar taxi cars at expensive holiday resorts.